The POP SEO Toolbox
Free SEO Tools for Small Business
These are the same tools we use when helping our clients. Use them freely.
Nine Free Tools, No Signup
Pick the question you have about your site. Each tool explains its results and points to the chapter of the guide that covers the fix.
Accessibility Checker
Read your page the way a screen reader does — images silently hidden by empty alt text, heading structure, unlabeled form fields, links that announce nothing, and an overall accessibility score with severity grading.
Attorney Backlink Audit
For law firms: checks your listings across the major legal directories to show which citation and backlink opportunities you're sitting on. Printable report included.
Backlink Checker
Enter any domain — yours or a competitor's — and see its backlink profile: authority score, total backlinks, referring domains, follow vs nofollow, and the top links pointing at it. Every number explains itself and links to the matching guide chapter.
Core Web Vitals Checker
See whether your page passes Google’s Core Web Vitals on phones and computers — real-visitor loading, responsiveness and stability numbers, a lab speed test, and a plain-language list of what to fix first.
Duplicate URL Checker
Enter any page URL and we test the four address patterns (www vs. non-www, trailing slash, http vs. https) in real time to see whether your site is quietly competing with itself in Google's eyes.
Schema Checker & Rich Results Test
See which Google rich results your page qualifies for and exactly what's missing, which markup Google has retired (FAQ, How-to), plus entity clarity, breadcrumbs, phone consistency, priceRange leaks and Open Graph. The companion tool to Chapter 11.
SEO URL Checker
Paste any page URL and get an instant on-page report card — title, meta description, indexability, canonical, structured data, headings, mobile and links. Each result explains what it means and points to the matching chapter of the guide.
Site Structure Analyzer
Point it at your homepage and it maps how your content is organized — whether you have real topic pillars or a flat pile of pages — and can email you the full report.
Wild Apricot Sitemap Generator
Wild Apricot doesn’t create a sitemap.xml. Enter your site’s address and get one ready to upload, with members-only pages left out, broken links flagged, and step-by-step instructions for Wild Apricot Files and Google Search Console.
More on the bench
The toolbox grows with the guide. Next up: a whole-site crawl-and-audit tool — the URL checker’s big brother — and a site-wide mode for the Schema Checker that reads your sitemap and cross-examines your pages against each other (Chapter 11). Further down the bench: an orphan-page finder for Chapter 10 and an IndexNow submitter for Chapter 5. Have a wish? Tell us.
Want Help With the Fixes?
When a tool turns up more than you want to handle yourself, we can do the work for you.
Search Optimization
On-page SEO, technical audits, and ongoing optimization to improve your Google rankings.
Content Strategy
Keyword research and content planning that attracts the right visitors and converts them.
Local SEO
Google Business Profile optimization and local search visibility for service-area businesses.
Ready to Improve Your Rankings?
Let's discuss how SEO can help your business grow.
Schedule a Free Consultation