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Schema Checker & Rich Results Test
Enter any page URL and we’ll read its structured data the way Google and AI engines do — which rich results the page qualifies for and exactly what’s missing, which markup Google has retired, plus entity, breadcrumb and phone cross-checks and policy leaks like priceRange. Free, no account. Tap the i on any result to learn what it means.
Which rich results Google still shows
Rich results are the enhanced listings: review stars, event dates, product prices, video thumbnails, breadcrumb trails. Google has trimmed the list sharply since 2023, so markup that once earned a bigger listing may now earn nothing. As of October 2026, these are the rich results this checker grades against Google’s published requirements:
- • Breadcrumb (desktop results only)
- • Local business: name and address required
- • Organization: logo and knowledge panel details
- • Product: needs a price, review or rating
- • Review stars: not for your own business
- • Event: physical venue, open to the public
- • Article: headline, image, dates, author
- • Video: name, thumbnail, upload date
- • Software app: needs a rating or review
- • Recipe, Job posting, Profile page
Markup Google no longer rewards
These still validate, and they do no harm, but they no longer produce a rich result in Google Search. The checker flags them so you don’t chase a feature that’s gone:
- • FAQ (FAQPage): no longer shown, as of May 7, 2026.
- • How-to (HowTo): removed in September 2023.
- • Sitelinks search box (WebSite SearchAction): removed in November 2024.
- • Dataset: used only by Google Dataset Search since November 2025.
- • Course info, estimated salary, learning video, special announcement, vehicle listing, fact check, practice problem: retired in 2025 and 2026.
- • Self-serving review stars: ratings a business publishes about itself have not shown stars since 2019.
How this differs from Google’s Rich Results Test
Google’s own test is the final word on what it can parse, and every report here links to it. This checker adds what Google’s test doesn’t spell out: which of your markup types Google has retired, why review stars on your own business won’t appear, and the consistency problems (conflicting phone numbers, duplicate declarations, priceRange leaks) that make machines less confident about who you are. For how search engines and AI assistants read a page, see Chapter 11: Machine Readability.