Privacy Policy

Last updated: July 27, 2026

Introduction

POP SEO ("we," "our," or "us"), a service of Peter Otte Productions, LLC, respects your privacy. This policy explains how we collect, use, and protect information when you visit popseo.com.

Information We Collect

We collect the following types of information:

  • Contact Information: Name, email, phone number, and website URL when you submit our contact form.
  • Tool Information: The domain, URL, or details you type into one of our free tools. See Our Free Tools below for exactly what each one records.
  • Technical Information: Browser type, device information, language, screen width, referring site, and pages visited — collected both by Google Analytics and by our own visitor counter described below.

How We Use Your Information

  • To respond to your inquiries and provide requested services
  • To run the free tool you asked for and return your results
  • To improve our website, our tools, and the guide
  • To analyze website traffic and usage patterns

We do not sell your personal information, and we do not share it with advertisers.

Our Free Tools and What They Collect

The tools on popseo.com are free and require no account. Because a few of them send what you type to an outside service in order to work, here is exactly what each one does.

Every tool records which tool was run, the domain or URL you entered, the time, and whether the answer came from our cache. That record is kept on our own server.

  • Backlink Checker: the domain you enter is sent to the Semrush API, which supplies the backlink data.
  • Schema Checker: the URL you enter is sent to Google's Rich Results Test.
  • SEO URL Checker, Duplicate URL Checker, Content Structure Analyzer: our server visits the page you name and reads its public HTML, the same as any search engine crawler would.
  • Emailed structure report: if you ask us to email your results, we collect your email address and send you the report. We are also notified that you requested it, and we may follow up about our services. Tell us you would rather not hear from us and we will leave you alone.
  • Attorney Backlink Audit: collects the name, firm, state, and website you enter, then searches public legal directories such as Justia, FindLaw, and Super Lawyers for matching profiles.

Cookies and Analytics

We set no cookies of our own. The only cookies on this site come from Google Analytics, which we use to understand how often people visit, which pages they read, and where they arrived from.

We also run our own visitor counter, separate from Google. It records the page you viewed, the site you came from, your browser, language, screen width, and a shortened IP address. We remove the last portion of every IP address before it is written down, so a complete one is never stored. This runs on our own server and is not shared with anyone.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Services

Our contact form is hosted by a third-party service. When you submit the form, your information is processed according to their privacy practices.

The following services receive information you type into our tools, only in order to produce your result: Semrush (backlink data), Google (Analytics, the Rich Results Test, and reCAPTCHA spam protection on our forms), and the public legal directories named above when you use the attorney audit.

We do not sell your personal information to third parties.

Data Retention

We retain contact form submissions for as long as necessary to respond to your inquiry and maintain business records.

Visitor counter and tool records are kept for 90 days. After that the detailed records are deleted and only anonymous monthly totals remain — counts of visits and tool runs, with nothing that could identify a person or a submitted address.

Analytics data is retained according to Google Analytics' data retention settings.

Your Rights

You may request access to, correction of, or deletion of your personal information by contacting us. California residents have additional rights under the CCPA.

Contact Us

If you have questions about this privacy policy, please contact us: