Free Tools
Every tool below was built for a chapter of our guide, because reading about a problem is one thing and seeing it on your site is another. They're free, they run right here, and none of them asks you to create an account.
Six and counting: the SEO URL Checker grades any page's on-page essentials, the Backlink Checker reads your link profile, the Schema Checker sees your structured data the way machines do, the Duplicate URL Checker hunts the hidden copies splitting your rankings, the Site Structure Analyzer maps how your pages connect, and the Attorney Backlink Audit checks eight legal directories for your profiles.
Paste any page URL and get an instant on-page report card — title, meta description, indexability, canonical, structured data, headings, mobile and links. Each result explains what it means and points to the matching chapter of the guide.
Grades the on-page essentials, chapter by chapter.
Enter any domain — yours or a competitor's — and see its backlink profile: authority score, total backlinks, referring domains, follow vs nofollow, and the top links pointing at it. Every number explains itself and links to the matching guide chapter.
Built alongside Chapters 7 & 8 on backlinks
Read your page the way machines do — every JSON-LD block parsed and graded: entity clarity, breadcrumbs, phone consistency, priceRange leaks, duplicate declarations and Open Graph. The companion tool to Chapter 11.
Sees what Google and AI engines see.
Enter any page URL and we test the four address patterns (www vs. non-www, trailing slash, http vs. https) in real time to see whether your site is quietly competing with itself in Google's eyes.
Lives in Chapter 4: Duplicate URLs
Point it at your homepage and it maps how your content is organized — whether you have real topic pillars or a flat pile of pages — and can email you the full report.
Lives in Chapter 6: Content Pillars
For law firms: checks your listings across the major legal directories to show which citation and backlink opportunities you're sitting on. Printable report included.
Its own page — built alongside Chapters 7 & 8 on backlinks
The toolbox grows with the guide. Next up: a whole-site crawl-and-audit tool — the URL checker’s big brother — and a site-wide mode for the Schema Checker that reads your sitemap and cross-examines your pages against each other (Chapter 11). Further down the bench: an orphan-page finder for Chapter 10 and an IndexNow submitter for Chapter 5. Have a wish? Tell us.