Free Tools
Every tool below was built for a chapter of our guide, because reading about a problem is one thing and seeing it on your site is another. They're free, they run right here, and none of them asks you to create an account.
Paste any page URL and get an instant on-page report card — title, meta description, indexability, canonical, structured data, headings, mobile and links. Each result explains what it means and points to the matching chapter of the guide.
Grades the on-page essentials, chapter by chapter.
Enter any domain — yours or a competitor's — and see its backlink profile: authority score, total backlinks, referring domains, follow vs nofollow, and the top links pointing at it. Every number explains itself and links to the matching guide chapter.
Built alongside Chapters 7 & 8 on backlinks
Enter any page URL and we test the four address patterns (www vs. non-www, trailing slash, http vs. https) in real time to see whether your site is quietly competing with itself in Google's eyes.
Lives in Chapter 4: Duplicate URLs
Point it at your homepage and it maps how your content is organized — whether you have real topic pillars or a flat pile of pages — and can email you the full report.
Lives in Chapter 6: Content Pillars
For law firms: checks your listings across the major legal directories to show which citation and backlink opportunities you're sitting on. Printable report included.
Its own page — built alongside Chapters 7 & 8 on backlinks
The toolbox grows with the guide. On the drawing board: an orphan-page finder to go with Chapter 10 on internal links, and an IndexNow submitter to go with Chapter 5. Have a wish? Tell us.