FREE TOOL
Free Keyword Research Tool
Type a topic or a phrase your customers might search. You'll see how many people search for it each month, how hard it is to rank, and whether a site like yours can realistically win it. Then we pick your best targets: easier phrases with real searches, what each one is for on your site, and, if you add your website, the searches you already rank for that are quickest to improve. Free, with no account and no captcha. Tap the i on any number to learn what it means.
How to use the results
- Pick one phrase per page. The best target is usually a Winnable phrase with steady searches that matches what the page actually offers.
- Put it where search engines read first: the page title, the main heading (H1), the URL and the first paragraph. Then check the page with the SEO URL Checker.
- Answer the questions. The questions list is ready-made material for an FAQ section, and clear answers are what AI search tools quote. Mark them up with the Schema Checker.
- Use the longer versions as section headings instead of building a separate thin page for each one.
- Chapter 2: Wrong Search Terms : why the phrase you use for your business often isn't the one customers type.
- Chapter 6: Content Pillars : how to group related phrases into one strong section of your site.
- Chapter 11: Machine Readability : making your answers easy for AI search to find and quote.
Questions about this tool
Where does the data come from?
Google search volume, difficulty, cost per click, trends, related searches and questions come from the Semrush US keyword database, and who ranks now is Semrush's latest snapshot of Google's US results. Bing volumes, AI search volume, local volumes, the map pack and the AI answers come from DataForSEO.
What does "Winnable" mean?
It's our plain-English reading of the difficulty score, adjusted for who holds the first page. If forums and Q&A sites rank, searchers aren't getting a good answer yet, so a clear page has a real chance. If big national brands fill the page, it's harder than the score suggests.
How do you pick my best targets?
From the longer versions, related searches and questions, we keep phrases with real monthly searches and a difficulty under 50, favor lower difficulty and the same intent as your phrase, and give each one a job: the page's main phrase, a section heading, or an FAQ answer. If you add your website, we also list the searches on this topic where you already rank #4 to #20, because improving a page Google already trusts is the fastest win.
Can I research my city?
Yes. Pick a state, and a city if you like, and you'll see how many people search each phrase there, the three businesses in Google's map pack for that place, and what ChatGPT and Perplexity say when asked from there. The national numbers stay alongside for comparison.
What is the AI Visibility check?
We ask ChatGPT (with web search) and Perplexity the question a customer would ask, then list the websites each one cites and tell you whether your site, or your business name, is among them. AI answers change from one ask to the next, so treat it as a snapshot.
Does it cover Bing?
Yes. Bing volumes appear next to Google's for every phrase. For local, specific searches Bing is often under 10 a month, and the tool says so plainly, so you know where the effort pays off.
Is it really free?
Yes, with no account. Results for a phrase are saved for a week, and there's a daily limit on new lookups to keep the tool free for everyone.